Monday, July 26, 2010

Mascara, Mascara, Mascara

Here is a little secret of mine for those of you that don't know me. Mascara is one of my beauty weaknesses. It is my obsession. My piece de restiance. On the days that I do wear makeup, I can not go without piling on at least 4 coats of mascara.So, when the summer and the fall come around (those are the two biggest season for new mascara launches) I am as giddy as a schoolgirl. Here are some of my new favorites:


Maybelline Volume Express Falsies, $7

Incredible, Incredible, Incredible mascara. If you ever struggled with applying false eyelashes this is the mascara for you. It was first launched in the UK and finally make its way states side, the brush is spoon shaped which is a combination of a curved brush and straight brush, but the design helps to space your lashes out, giving them the fanned effect that comes from false eyelashes. The consistency of the mascara is a true deep black ink, that gives a glossy finish to the lashes even after it has dried. It dries fast, washes off easily, doesn't clump no matter how much you put on, and lengthens and volumizes in way that no other mascara has done. Surprisingly, with all of those dramatic benefits, my lashes stayed soft and unbelievably supple. Move over, L'oreal Telescopic, because truly this is my new favorite mascara.

Revlon Grow Luscious
revlon.com
riteaid.com

A lot of new mascaras are jumping on the organic/natural bandwagon to help lashes naturally grow and promote healthiness with the use of a mascara over time. Revlon is the latest to join the brigade. I didn't use this product long enough to tell whether or not it does actually make the lashes grow up to 96% longer over 4 weeks, but I did use it enough to tell you that it does clump. However, the brush is thick and the bristles are dense which help to pull the lashes out to the full desired length and thickness. Even though Jessica Beil looks gorgeous in the ad I'm going to have to pass on this mascara.

Too Face Lashgasm, $21
sephora.com
amazon.com

First off I love the name of this mascara. Every time someone gives you a compliment on your lashes you can say "Thank you darling, I'm wearing Lasshgasm." Adorable. But, aside from the name, this mascara is actually pretty good. Which doesn't surprise me considering that I love the other two mascaras from this brand ( Lash Injection and Lash Injection Pinpoint). The color is deep and intense and the small micro hooks on the brush (sounds scary, but I swear 100% you cant even tell they're there) grab each individual lash and actually multiples them so that it appears as if you have more. The best part is, it's filled will essential oils and vitamins which are good for your lashes.

L'Oreal Lash boosting Double Extend
Unfortunately, the worst of the bunch of mascaras for me. This mascara is also apart of the new collection of mascaras from various beauty comampies that is supposed to promote and grow longer fuller healthier lashes; and while it may do just that, I didn't like the product enough to find out. First, I'm not a big fan of dual ended mascaras that offer fiber white tubes on one end. To me it just makes a mess and takes too long to apply and usually you always forget to cover all the lashes well enough. Secondly, applying the primer and then applying the mascara creates clumps and its hard to come off even with the best of makeup removers. Lastly, it doesn't offer any noticable difference in the lashes. If you like a very natural look this is the mascara for you (Although you would better benefit from Maybelline Great Lash BIG and L'Oreal Bare Naturale) the only thing I did like was that it give me unbelievably soft lashes.


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